The Making of Ingers Alternativ
What I did
- Web Development
- Content Creation Strategy
- Graphic Design
- Promo Video Production
Tech I used
The previous site was a very simple Wordpress site with zero branding concept. I wanted to help the client build a strong brand that reflects her business core, which offers valuable information to her customers. We spent a lot of time discussing the business goal, unique selling point, SWOT analysis as well as creating persona. I guided my client through all the process to help her write what we were going to put online.
Design for seniors
We decided to use a calm muted green as branding color, as it is related to the core business – therapies and meditation. The design is made for seniors, so everything is slightly bigger than average. I hand picked beautiful images to add visual aid to the content.
The client is a senior person with limited technical skills and time, so we decided not to go full range when it comes to social media marketing.
We had a limited budget, but I managed to squeeze a promo video that was made from open source footage and the ones I shot myself.
Challenge we had
It was a happy ending. 🥰